You can analyze the ad cost using Bitrix24 Sales Intelligence. These data are displayed in the Advertising ROI report where you can see how much money you've spent on ads and how much money you've earned.
How it works
For example, let's analyze ad costs for the Google Ads traffic source. Select the corresponding traffic source in the Sales Intelligence section > log in to your Google Account > select the ad account and click Costs.
Click Add and fill in the fields.
- Specify a date range for the ad cost analysis.
- Specify the cost of the campaign.
- Enable Count actions automatically option if needed.
- You can add your comments to the corresponding field.
Where can I view the advertising ROI report?
Click CRM Analytics > Sales Intelligence > Advertising ROI to view the report.
You can also add ad costs to the report by clicking the Add button.