Sales Intelligence helps you track where your customers come from.

Start tracking traffic sources

Follow these steps:

1. Set a UTM parameter: Create a UTM parameter for your traffic source in Bitrix24.
   How to set UTM parameters

2. Add it to your URL: Attach the UTM parameter to your website link.

3. Share the link: Publish the link on platforms like Facebook or Instagram.

When a customer clicks the link and submits a form on your website, Bitrix24 creates a new lead. The CRM records the traffic source automatically.

Add custom traffic sources

You can add your own sources in addition to the default ones. For example, you can track traffic from a specific social network, website, or even offline sources like billboards.
Connect offline traffic sources to Sales Intelligence

Set up a UTM parameter

Go to CRM > Analytics > Sales Intelligence.

For example, to add Facebook as a source:

1. Log in to your Facebook account.
2. Enter the source name.
3. Create a UTM parameter.
4. Add your website link with the UTM parameter to your Facebook page.

Connect your Facebook page to Sales Intelligence

How it works

A customer clicks your link and opens your website. After they fill out a contact or callback form:

• Their details are saved in the CRM.
• The system records the full customer path in the Customer journey field.