Lookalike audience is a tool designed to enlarge your customer database. Bitrix24 transfers the list of contacts from the CRM, while Facebook builds a new auditory of users similar to your clients for an ad campaign.
How it works
Click CRM Marketing > Facebook lookalike audience.
Click Select segment to select an audience that Facebook will use as a source audience for building a lookalike audience.
Click Connect to sync your Facebook Ad Account.
Select an advertising account.
Select the source audience size (percentage).
Select the lookalike audience location.
Click Save.
Select when to start synchronization: Now, Later manually or Schedule. Click Save.
After synchronizing the CRM client database with Facebook, a new lookalike audience will be created in your advertising account.
