Lookalike audience is a tool designed to enlarge your customer database. Bitrix24 transfers the list of contacts from the CRM, while Facebook builds a new auditory of users similar to your clients for an ad campaign.
How it works
Click Marketing > Facebook lookalike audience.
Click Select segment to select an audience that Facebook will use as a source audience for building a lookalike audience.
Click Connect to sync your Facebook Ad Account.
If Facebook asks for administrator permission when connecting, try the steps from the article - Facebook: administrator permission required.
Select an advertising account.
Select the source audience size (percentage).
Select the lookalike audience location.
Select when to start synchronization: Now, Later manually, or Schedule. Click Save.
After synchronizing the CRM client database with Facebook, a new lookalike audience will be created in your advertising account.