Add the Facebook pixel to a website

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

How do pixels work

The Facebook pixel creates advertising audiences and optimizes ads to increase the conversion rate.

How to set up the Facebook pixel

First, you need to create a Business Manager account and a pixel. You can read how to do that here - Create a pixel in Business Manager.

Then copy the Facebook pixel ID.

In Bitrix24, go to Sites and stores > Sites > select a website > click Configure site.

In the Site settings page, scroll down to the Tracking pixels section and paste the Facebook pixel ID.

Was this information helpful?
Integration specialist assistance
That's not what I'm looking for
Complicated and incomprehensible text
The information is outdated
It's too short. I need more information
I don't like the way this tool works
Go to Bitrix24
Don't have an account? Create for free