The Facebook pixel helps you track visitor actions on your website. Use it to measure ad performance, build custom audiences, and improve conversion rates.

How the Facebook pixel works

The Facebook pixel collects data about actions people take on your website. Facebook uses this data to:

• Measure ad performance
• Optimize ad delivery
• Create advertising audiences
• Increase conversions

Set up the Facebook pixel

First, create a Business Manager account and a Facebook pixel. For instructions, see the Facebook guide: Create a pixel in Business Manager.

After you create the pixel, copy the Facebook pixel ID.

Add the Pixel ID in Bitrix24

1. Go to Sites and Stores > Sites.
2. Select your website.
3. Click Configure site.
4. In the Site settings page, scroll down to Tracking pixels.
5. Paste the Facebook pixel ID into the field.
6. Save the changes.