SEO helps your website appear higher in search engine results.
When you configure SEO parameters, search engines can better understand and rank your website content. Higher rankings help more customers find your products and make purchases. In Bitrix24, you can configure SEO settings for the entire product catalog, catalog sections, images, and individual products.
Set up SEO parameters for the product catalog
To configure SEO settings for the entire product catalog:
- Go to CRM > Inventory > Product catalog.
- Click the gear icon.
- Select Catalog SEO settings.
In this example, we’ll use an online clothing store. Start by adding meta tag templates for catalog sections and products.
Meta tags are HTML elements that give search engines information about a webpage. Search engines like Google and Amazon use meta tags to rank search results.
You can enter meta tags manually or generate them automatically from catalog fields.
META TITLE and Section title
The META TITLE and Section title templates define:
- the title shown in the browser tab
- the section heading on the page
META KEYWORDS and META DESCRIPTION
Use the META KEYWORDS and META DESCRIPTION templates to add keywords and descriptions for catalog sections.
When users search for phrases that match these keywords, search engines can show the section in search results with the related description.
To verify the changes, open the page HTML in your browser and check the updated meta tags.
Configure image SEO settings
You can also configure SEO settings for full-size images.
Available parameters include:
- ALT template: Displays alternative text if the image cannot load. For example, this can happen because of a slow connection or browser settings.
- TITLE template: Shows additional information when users hover over the image.
- File name template: Creates readable file names for images.
Clear the cache
In the Manage section, enable the Clear cache option to apply changes immediately.
Configure SEO settings for a specific product
After you save the catalog settings, Bitrix24 applies them to all products.
To change SEO parameters for a specific product:
- Open the product form.
- Click the gear icon.
- Select SEO settings.
Well-configured SEO parameters can improve your website ranking in search engines. This helps customers find your products faster and can increase sales.
