Difference between "Standard" and "With Conversion" Sales Funnels

Sales funnel is a vital tool helping to analyze the sales process and find its weak points.

The Sales funnel shows how many leads/deals you have at each stage, so you can understand at which stage you lose potential clients.

There are two types of funnels: Standard and With Conversion.

Read more in the article: CRM Analytics.

Standard sales funnel

Standard sales funnel displays only those stages that a lead/deal really went through.

Standard sales funnel helps to find weak points of your sales process. For example, you can see which statuses or stages are skipped when working with leads or deals.

Sales funnel with conversions

Sales funnel (with conversions) displays all the stages that a lead/deal needs to go through to get to the current stage. For example, if you convert a new lead to a deal, the sales funnel will count this lead in each stage, as if it has gone through all the intermediate statuses.

Sales funnel with conversions doesn't count intermediate stages/statuses if a deal/lead was lost. This help to see at which stage or status you have problems and lose clients.

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