Use advertising audiences in Marketing to create personalized offers in Google Ads and Facebook.

How it works: choose a segment and link it to an advertising audience. Bitrix24 sends the contact list. The selected ad platform handles the rest.

Create an advertising audience (example: Facebook)

1. Go to Marketing.
2. Open Facebook audiences + Instagram.
3. Click Select segment and add customers from CRM.
4. Sync your ad account.
5. Create a new audience or add customers to an existing one.
6. Configure the settings and click Save.
7. Choose when to start syncing: now, manually later, or on a schedule.
8. Click Save again to confirm.

After the sync completes, the advertising audience will appear in your ad account.