Enable product subscriptions so customers can receive notifications when an out-of-stock item becomes available again. Subscription data also helps you track demand for specific products.

Enable back-in-stock notifications

1. Go to Sites and Stores > Online stores.
2. Click the three dots and select Settings.
3. Open the Catalog Settings tab.
4. In the Notification section, enable Back-in-stock notifications.
5. Save your changes.

Configure inventory settings

1. Go to Sites and Stores > Settings > Advanced settings > Inventory management and goods.
2. Enable Subscription for out-of-stock products.
3. Disable Allow purchase of out-of-stock products (also enables negative product quantity).

After you complete the setup, the Notify when back in stock button appears on the product page.

If a customer is signed in, they only need to click Notify when back in stock to subscribe.

Signed-in customers see a confirmation message after they subscribe.

If a customer is not signed in, they must enter an email address to receive notifications.

When the product is back in stock, the customer receives an email with a link to the product page.

View product subscriptions

To see the list of customers who subscribed to products, go to Sites and stores > Settings > Customers > Product subscriptions.

The page shows subscription details, including:

• Subscription date
• Customer contact information
• Product name
• Other related data

Use this information to analyze customer demand for products.