Call tracking helps to evaluate the number of calls you get from different marketing channels. All you need to do is to analyze the results and reallocate marketing budget if needed.
How it works
This option tracks the client path using different phone numbers. Each number is assigned to a specific marketing channel or a client.
There are two types of Call Tracking:
- Static - each marketing channel has a unique phone number assigned to. For example, there is one phone number placed on a billboard, and the other one is used in a TV commercial.
If you get an inbound call to the first phone number, you know that this client has seen the billboard.
- Dynamic - every website visitor sees a unique phone number. The system automatically swaps phone numbers.
This method can be used for online marketing only.
Bitrix24 uses static call tracking. Static call tracking better suits small and medium businesses, as it is cheaper and works not only for online marketing.
What phone numbers can be used for call tracking
You can rent blocks of 5 or 10 phone numbers in Bitrix24.
It's also possible to use your own numbers that you've bought from any provider.
How to assign a phone number to a source
Go to the CRM section - Analytics - Sales Intelligence - Call tracking.
Add a phone number.
When you get a call to this number, it will be displayed in the Customer journey field in CRM that shows the history of the client's actions. The Sales Intelligence allows you to track the client path - from the first action to a deal.