Read FAQ
Bitrix24 Support
Registration and Authentication
How to start
My Profile
Chats and Calls
Tasks and Projects
CoPilot - AI in Bitrix24
Contact Center
Sales Center
CRM Analytics (beta)
BI Builder
Sales Intelligence
Inventory Management
Online Store (beta)
CRM + Online Store
CRM Store (beta)
Knowledge base (beta)
Mobile App
Desktop App
General questions
Bitrix24 On-Premise


Sales Intelligence in Bitrix24

Sales Intelligence helps to evaluate which marketing channel works the best and worths money spent.

Check if this tool is available on your plan. You can find all the information about Bitrix24 plans on the pricing page.

Five CRM tools

The modern CRM is not just working with leads and deals, but it's a set of tools. Here's a list of such tools available in Bitrix24:

  • Contact Center - first of all, you need to contact your potential customers. In Bitrix24, all the available communication channels are grouped in the Contact Center section. All the information obtained during communication with potential clients is automatically added to CRM.

  • CRM - in the CRM section, you can continue communication with your clients, add new deals, create invoices, etc. All the information about clients and the communication history is stored in this section.

  • Marketing - finding new clients is a complicated task for any business, and it's important to work with your customer base. In the CRM Marketing section, you can divide your customer base into segments and start different marketing campaigns for each segment.

  • CRM Analytics - use reports to find weak points in your company's sales processes.CRM Analytics evaluates the efficiency of managers and shows on which deal stage you lose your clients.

There is the fifth element that evaluates the efficiency of marketing channels - the Sales Intelligence.

What is Sales Intelligence?

It's hard to imagine a company that doesn't spend money on advertising. Some companies spend money on billboards, others promote themselves on social media. Anyway, it's vital to know which marketing channel is more effеctive and makes you more money.

Sales Intelligence calculates how much money has been spent on each lead source, and how much money you've made out of these leads.

Sales Intelligence main features:

  • Helps you understand how much money is spent on attracting one customer.

  • You can add the information about the efficiency of each marketing channel to one report.

  • Helps you to administrate the marketing budget.

  • You can view the full client path.

How to configure the Sales Intelligence in Bitrix24?

Sales Intelligence needs to be configured on both sides. For example, you need to configure Sales Intelligence in Bitrix24 and on Facebook.

Limits on the number of elements in CRM Analytics

The maximum number of leads, deals, contacts or companies to work with in CRM Analytics depends on the plan:

  • Free - 1,000
  • Basic - 1,000
  • Standard - 100,000
  • Professional - 100,000
  • Enterprise 250 - 200,000
  • Enterprise 500 - 300,000
  • Enterprise 1,000 - 400,000, then +100,000 at each subsequent plan
Was this information helpful?
Integration specialist assistance
That's not what I'm looking for
Complicated and incomprehensible text
The information is outdated
It's too short. I need more information
I don't like the way this tool works
Go to Bitrix24
Don't have an account? Create for free