Lookalike audience is a tool designed to enlarge your customer database. Bitrix24 transfers the list of contacts from CRM, and Facebook creates a new audience of users similar to your clients for an ad campaign.
How it works
Go to Marketing and select the Facebook lookalike audience block.
Select a segment to use as a source audience for building a lookalike audience. Then, click the Connect button to sync your Facebook Ad Account.
Facebook and Instagram sales features
Facebook: administrator permission required
Select an advertising account, set the source audience size as a percentage, and choose the lookalike audience location. Click Save.
Decide when to start synchronization: Now, Later manually, or Schedule. Click Save.
Once the CRM client database is synchronized with Facebook, a new lookalike audience will be created in your advertising account.
