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Automation rules in CRM: Paperwork

Automation rules help streamline customer interactions. Use them to prepare an estimate, send an email, or schedule a call or meeting with a client.

Automation rules in CRM

Automation rules are grouped by what they do. For example, the Document Processing group handles document-related tasks. When a deal is closed, the system can automatically generate a document and send it to the client for signature.

  1. Go to the CRM section and open the item you need, such as leads or deals.
  2. Open the Automation rules tab.
  3. Click Create.
  4. Select the stage where you want to add the rule.
  5. Open the Document Processing group.

Add automation rules and triggers


Submit document for signing

This rule generates a document from a template in the e-Signature section and sends it to the company representative and the client for signing. The CRM item form shows the sending status. The manager can check when the document was sent and which one was delivered.

What is e-Signature

The rule sends an SMS with a document link. If there is no phone number, it sends the document by email. If neither a phone number nor an email is set, the rule does not run.

Set up the "Submit document for signing" rule

Example: set up the rule for deals.

Full name of the signatory on behalf of the company. Enter the full name of the employee who signs the document. You can type it manually or insert a constant, variable, or CRM field value. Click Three dots (...) and select a value.
Variables and constants in automation rules

Document template. Select a template or add one in the e-Signature section.

Create and send an electronic document for signing


Create document

When a CRM item reaches a selected stage, this rule generates a document from a template, such as an invoice, estimate, or contract.

Set up the "Create document" rule

Example: set up the rule for deals.

Template. Select the template used to generate the document.

Wait for PDF conversion to complete. Enable this option to run the next rule only after the document is ready as a PDF.

With signature and stamp. Add the company signature and seal to the document.
Add company details

Create public link. Generate a link for the client to view and download the document.

My company and company details. Select the company and define its details.

Document fields. Add extra fields and set their values, such as document title or legal address. Click Add and choose a field.


Modify details

This rule updates existing contact or company details linked to a CRM item.

Only fields that already contain values will be updated.

Set up the "Modify details" rule

Example: set up the rule for deals.

Entity Type. Choose whether to update a contact or a company.

Templates. Select the details template.
Contact or company details templates

Address type. Select the address type.

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Add Condition. Add one or more fields to update. The available fields depend on the selected template. Click Add Condition and choose a field.

To set a new value, click Three dots (...) and select a constant, variable, or CRM field. The selected value will appear in the details.


Get details values

This helper rule retrieves values from details fields and passes them to other automation rules.
Helper automation rules

Set up the "Get details values" rule

Entity Type. Choose where to get the data from: contact or company.

Templates. Select the details template.

Address Type. Select the address type.


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