Bitrix24 Helpdesk

Ad cost analysis: Google Ads

In the Sales Intelligence reports, you can analyze the ad cost from the Google Ads source. Previously, you could view only the total amount in these reports. Now, you can evaluate the performance of each ad campaign, view which ad groups have gained more clients, and which keywords are truly working.

With the Google Ads Advertising ROI report, you can configure your ads so that you get more clients for less money.

If you're having trouble detailing your ad expenses, try the settings from the article: Set up UTM tags to Google Ads.
Before using the Sales Intelligence reports, you need to connect traffic resources and start ad campaigns
Connect traffic sources

Check if this option is available on your Bitrix24 plan.

How it works

  1. Go to the CRM section > Analytics > Real time analytics > Sales Intelligence.
  2. Click Reports. Open the Advertising ROI tab > click the Google Ads traffic source.
Only data from Google Ads search advertising campaigns are taken into account in end-to-end analytics reports. Other types of Google Ads campaigns are not uploaded yet.

In the opened slider, you will see the list of ad campaigns and their statistics. Click the campaign name to view the ad group performance. You can estimate which of them has performed better and how much it has cost.

To get the keywords performance report, select the ad from the list. You can view what keywords have been used by your clients to find your ad on the Internet.

Was this information helpful?
Integration specialist assistance
That's not what I'm looking for
Complicated and incomprehensible text
The information is outdated
It's too short. I need more information
I don't like the way this tool works
Get your Bitrix24 set up by local professionals
FIND BITRIX24 PARTNER NEAR ME
implementation_helper_man
Go to Bitrix24
Don't have an account? Create for free
Related articles
Sales Intelligence analytical reports