Marketing is a tool for managing your customer base. It allows you to create email campaigns and fill advertising audiences. In this article, we've compiled answers to frequently asked questions about the Marketing section.
In this article:
- Why an email campaign to a large number of addresses is not sent immediately
- Whether you can export a campaign segment
- How emails in campaigns are assigned the "Sent" and "Read" statuses
- Why some emails end up on the blacklist when sending a campaign
- How to restore a campaign for a client who unsubscribed
- Why images in Outlook emails are misaligned or extend beyond the edges
Why an email campaign to a large number of addresses is not sent immediately
Bitrix24 has a limit on sending emails - up to 1000 emails per day. If you try to send more, the emails will automatically be queued and sent the next day.
The limit may change depending on the recipients' actions with emails:
- It increases if recipients do not mark emails as spam.
- It decreases if there are many complaints about the campaigns.
Configure Marketing section
If clients frequently report spam, email campaigns from Bitrix24 Marketing will be blocked.
Whether you can export a campaign segment
Currently, in Bitrix24, you cannot export campaign segments, even using REST methods.
How emails in campaigns are assigned the "Sent" and "Read" statuses
Sent. When you send an email campaign, the emails are transferred from Bitrix24 servers to the recipients' ones. If the recipient's server successfully accepts the email, it is automatically assigned the "Sent" status.
This means the email has been delivered to the recipient's server but does not guarantee it has been read.
Read. This status indicates that the recipient has read the email.
Each email sent through Bitrix24 includes a 1x1 pixel image link. When the recipient reads the email, the service loads its elements, including the image. Bitrix24 records that the image has been loaded and assigns the email the "Read" status.
The "Read" status can be assigned:
- When the email was sent to multiple recipients, and at least one of them read it.
- If the image was loaded during an automatic check by an antivirus or an email service.
The "Read" status will not be assigned if the recipient has disabled image loading in the email service, even if the email was read.
Why some emails end up on the blacklist when sending a campaign
The Bitrix24 blacklist is a list of addresses to which emails could not be sent. This happens for three reasons:
- The recipient's address does not exist
- There are issues with the recipient's domain
- The recipient's address was blocked at the time of sending the email
If the campaign includes non-existent addresses, you will receive an error notification at the email address from which the campaign was sent.
When Bitrix24 detects errors, it automatically adds the address to the blacklist and no longer sends emails to it. This is done to prevent the Bitrix24 servers' rating from decreasing and to ensure faster email delivery. If there are many errors, sending emails from your Bitrix24 may be blocked.
- Go to your Bitrix24 account settings.
- Select Security tab > Blacklist.
- Click Menu (≡) > Remove.
How to restore a campaign for a client who unsubscribed
If clients unsubscribed from an email campaign, they will no longer receive it, even if their email address are in the segment. You can use other Bitrix24 tools to communicate with th clients: calls, messengers, SMS campaigns, and so on.
Telephony connection options overview
Create and send an SMS campaign
Why images in Outlook emails are misaligned or extend beyond the edges
Outlook sometimes incorrectly adjusts image sizes to fit the screen width. They may be misaligned or extend beyond the edges.
The standard width of the content area of an email template is designed for screens with a resolution of 1280 pixels or more. To ensure the image displays correctly in an Outlook email, its width should not exceed 640 pixels.