Types of Campaigns

After a group of clients is selected & a new segment is created, we need to choose a suitable communication channel.

For this, Marketing offers a complete set of tools to interact with clients:

Email Campaigns

E-mail is one of the most widespread communication formats with clients. You can use one of the standard Marketing templates and edit it.

Also, you can edit it or create your own template at the My Templates section.

Read more in the article - Create new marketing campaign template.

SMS Campaigns

One more way to contact your client is to send SMS messages. Compose a brief message with information about discounts and promotions, select a required segment, and the system will automatically send out the texts.

For sending SMS campaigns, you will need to configure integration with a messaging service first. You can connect the built-in Twilio integration or another solution from our Market.

The number of messages you can send daily depends on your SMS provider. You can check your current limit here Marketing > Settings > SMS.

Voice Broadcasting

Bitrix24 allows making automatic calls to clients. The system automatically transforms entered text into a voice and calls the required phone number. For example, you can use this robocall to inform about product re-stocking or as a reminder about an office appointment.

Text to Speech option is a paid add-on service provided by Voximplant. The current prices can be found on the Voximplant page in the Text to Speech section.
Telephony service should be configured before making calls. Rent a phone number or connect PBX via SIP-connector. Only 5 calls can be made simultaneously every 15 minutes. The rest of the planned calls will be made after the current calls are concluded.

Test mode

SMS and Email campaigns and Voice Broadcasting can be test-launched to a required phone number or address. This allows you to see and hear the message that will be received by your clients.


Social networks are another way to reach your target audience. If you have Open Channels connected, you can use Marketing campaigns on all types of messengers - Viber, Telegram, Facebook, Instagram, etc.

The text message will be sent to the clients who contacted you via the selected messenger lately. It is not required that the chat be active at the moment of sending the campaign. If the client responds, you will receive a notification about a new message in the Open Channel.


Advertisement is a useful tool when it comes to the creation and promotion of personal offers on all the main platforms, such as Google AdWords and Facebook.

Remember to configure your ad campaign and target audiences at the side of the abovementioned services.
Read more in the article - Advertising audiences.
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