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How to avoid sending messages to invalid or non-existent email addresses

Sometimes, emails you send to your clients might not reach them. This can happen for several reasons, but a common one is that the email address they provided is incorrect or doesn't exist. Such emails are considered errors.

If you have too many errors, the daily limit will not be increased.
Limit on outgoing emails

How to find emails with errors

Go to Marketing and open the Campaigns tab. Click on views under campaign statistics to see emails marked with the Has errors status.

First, make sure this status is not because of a mail server error.

Then click on the number of errors in the campaign statistics section.

You'll see a list of recipients with the Has errors status. To export it, click the gear button in the top right corner and select Export data.

Open the file and copy the list of email addresses.

How to handle these errors

To prevent sending emails to these incorrect addresses again, you have two options:

Option 1. Add email addresses to the black list

In Marketing, open the Black List tab and click Add to list.

Paste the email addresses from your saved file and click Import.

Option 2. Create an exclusion segment

  1. In Marketing, open the Segments tab and click Create Segment.

  2. In the Custom recipient list section, click the import button.

  3. Paste your email addresses and click Import.

  4. Save this new segment.

When you are creating a new email campaign, click on Exclusions and choose the segment you created.

Regardless of the option you choose, messages won't be sent to these wrong addresses again, avoiding more errors.

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