How to avoid sending messages to invalid or non-existent email addresses

Emails may be not received by your clients for different reasons. One of the most popular reasons is that an email address provided by your client doesn't exist or is invalid. Such emails are considered errors.

If you have too many errors, the daily limit will not be increased. Read more about the limit on outgoing emails in the article - Limit on outgoing emails.

How to avoid getting the Error status

Make sure that the Has errors status is not due to mail server error.

For example, you have created an email campaign. In campaign statistics, you see that some emails have the Has errors status. As it affects your daily limit, you need to get a list of the recipients' email addresses with errors and add them to exclusions when creating your next email campaign.

Click on the number of errors in the campaign statistics section.

Click the cogwheel button > Export data to get a list of recipients with the Has errors status.

Open the file and copy the list of email addresses.

After that, you can use one of these two options to prevent your email campaigns from being sent again to these email addresses.

Add email addresses to the Black List

Go to Marketing > Black List > click Add to list.

Then paste the email addresses from the file and click Import.

Create a special segment

Go to Marketing > Segments > Create Segment > click the import button in the Custom recipient list field.

Paste the list of email addresses and click Import.

Save the new segment.

When creating a new email campaign, click Exclusions > Select segment.

Select the created segment and click Save.

No matter which option you've chosen, messages won't be sent to email addresses specified in the exclusions list or black list, and you won't get errors from these recipients for a second time.

Read also:
Was this information helpful?
Integration specialist assistance
That's not what I'm looking for
Complicated and incomprehensible text
The information is outdated
It's too short. I need more information
I don't like the way this tool works
Go to Bitrix24
Don't have an account? Create for free