You can create a new template at Marketing > My Templates > Create Template:
Here you can select one of the available templates for editing. If you need an empty sample template, you can simply delete template content & customize it further as you need. Use Block & Design sections to customize your template. Just drag & drop blocks to the template to add them:
Save your custom template. Now you will be able to find it below standard Bitrix24 templates. For example, go to Start > Email Campaign:
Scroll down to My templates to find them:
Click on the template to open it. Select recipient segment & edit the template if needed & click Save:
Your campaign is ready to go! Launch your campaign or schedule it for later:
Go to Marketing > Campaigns to find main campaign tools:
- Actions (Send Now tab);
- Status (whether a campaign is ready to be sent or has already been sent);
- Statistics (click on individual campaign statistics option to open details).
Click Campaigns > select a campaign > click Statistics to view the email campaign statistics: how many emails have been sent, viewed, etc.
Email campaign efficiency equals "clicks" divided by "views" and multiplied by 100%.
Also, you can view the Click map. It shows how many times each link in the email was clicked.
For example, on the screenshot above you can see that 50% of clicks were made on the "Instagram" button, 25% on the "Learn more" and "Facebook" buttons.
The Click map helps you figure out the marketing campaign conversion and efficiency.