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Product and variant properties

Every product includes one or more properties. These details help customers understand what they’re buying—such as material, size, or composition—and make informed decisions.

Product properties appear in the product form. Sales reps can quickly find this information during calls, and customers can view it on your website.


Types of product properties

There are two types of product properties:

  1. Simple properties describe the product itself, such as manufacturer or material.

  2. SKU properties define product variants, such as size or color.

Simple properties in the product form

Some fields, like product name and description, are included by default. These are simple properties.

You’ll find them on the left side of the product form. To update a value, click Edit.

To add a new simple property:

  1. Click Create field.
  2. Select the type.
  3. Set the field parameters.
  4. Save the changes.

After that, fill in the new field in the product form.

You can also control which fields appear in the product list. Click the gear icon in the top-left corner and enable or disable fields as needed.


SKU properties in the product form

SKU properties define product variations, such as size or color. There are two types: lists and dictionaries. The key difference is that dictionaries let you assign images to each option.

Working with the product variants


Example: Create the size property

Click Create SKU property in the product form at the bottom of the page. Select the List option. It is ideal for dimensions, manufacturers, materials, or other text and numerical values.

Specify the field name and list items. Save the changes.


Example: Create the color property

Click Create SKU property in the product form at the bottom of the page and select Dictionary. It is ideal for colors, fabric patterns, tire thread patterns, and other properties with visual representation.

Specify the field name and color options. Add images.

The properties appear in the SKU list on the right in the product form so you can edit them.

All SKU properties appear on the right side of the product form, where you can edit them. They also show up in the product list.


In brief

  • Product properties fall into two categories: simple and SKU.

  • Simple properties describe the product and appear on the left side of the form.

  • SKU properties define variations like size or color and appear on the right.

  • Use List for text or numeric values.

  • Use Dictionary for visual options with images.
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