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Standard fields in CRM

Each CRM entity type has a set of predefined fields. They are integral parts of your account and cannot be removed. This article provides a list of the essential standard fields and explains their functionality.

In this article, we marked some fields with an asterisk sign to show that they can be configured under Statuses and Dropdowns in CRM settings.
Click here to learn more about these settings

General fields

There are standard fields that you can find in selected CRM entities. See the table below to learn more about such fields:

Field Description Entities
Name The name of the CRM entity. It can be assigned manually or generated automatically. All
Stage * The stage the CRM entity is currently at. Leads, deals, estimates, invoices
Amount and currency The total amount of selected products and the currency. You can set the default currency under CRM settings.
Learn more about currencies in CRM
Leads, deals, estimates, invoices
Client Lets you select the contact and/or company.
Learn how to use the Client field in CRM entity form
Leads, deals, estimates, invoices
Salutation * The common titles you can use as salutations in your marketing campaigns or documents. Leads, contacts
Phone The client's phone number. Leads, contacts, companies
Email The client's email address. Leads, contacts, companies
Website The client's website address. Leads, contacts, companies
Messenger Filled out automatically when a client contacts you via Open Channel. Or you can specify your client's ID or number in this field, and the system will generate a messenger-specific link. For example, to add a link to the client's Facebook page, copy the ID number that comes after Leads, contacts, companies
Source * The specific channel through which a client discovered your business. All
Source information Serves for notes about the source. All
ID The ordinal number of the CRM entity that is generated automatically. All
Responsible person The employee in charge of the CRM entity. All
Observers The employees who can view the CRM entity details and create a chat for discussion.
Observers in CRM
Contact/Company type * Lets you select the client type:
  • Clients
  • Suppliers
  • Partners
  • Other
Contacts and companies
Comment Lets you leave a comment that will always remain in the CRM entity form. All, except invoices
UTM parameters These are part of the Sales Intelligence tool, which is used to track the effectiveness of advertising campaigns and site traffic.
Learn how to configure UTM parameters
Sales Intelligence Lets you see the customer journey; it is automatically filled when using UTM parameters. All
Products The products the client wants to buy. Leads, deals, estimates, invoices
Available to everyone Affects access permissions to the entity. When this option is enabled, those employees who have the All open access level for this entity type can see it. All
Your company details The details of your company, such as name, VAT ID, address, etc.
Learn how to add company details
Estimates, invoices
Location Allows you to correctly calculate the tax rate and shipping.
Learn how to use locations
Estimates, invoices
Created on The date and time when the CRM entity was created; it cannot be edited manually. All
Modified on The date and time when the CRM entity was updated; it cannot be edited manually. All
Created by The user who created the CRM entity. All
Modified by The last user who edited the CRM entity. All
Start date By default, it is equal to the date when a CRM entity was created. Unlike the Created on field, you can edit this date or use automation rules to specify another value.
Learn more about automation rules in CRM
Deals, estimates
Last updated on The date and time the CRM entity was updated. The field is updated when:
  • There is a new comment in the timeline.
  • You get an email or message in a chat with a client.
  • There is an incoming, missed, or successful call.
  • The reminders for smart activities are activated.
End date / Finished on The date that is automatically set 7 days after the CRM entity creation date. Deals, estimates


If a client contacts you for the very first time, complete the Last name and Name fields.

If an existing client contacts you again, complete the Client field.

In addition, you can specify the client's address, birthdate, and position.

There are some specific fields in a lead form:

  • Modified on: The time and date of the last lead fields update. If you add an activity or leave a comment in the timeline on the right, it won't be counted as an update.

  • More about this stage: Leave a note about the stage at which the lead is presented.


See the list of specific fields in a deal form below.

  • Deal type *: The type of the deal, for example, sale or service.

  • Probability: The percentage of the probability of winning the deal.

  • Repeat: Shows if the deal is recurring or not.

    Learn more about recurring deals


Specify your client's name and contact details, such as a phone number and email address.

In contacts, unlike other entities, there is an Included in export field. You can export only those contacts that have the option enabled.

Learn more about exporting CRM data


Specify your client's company name and contact details, such as a phone number and email address.

Review the specific fields in a company form below.

  • Industry *: The company's industry, for example, IT, entertainment, government, or others.

  • Annual revenue: The total income the company earns over a year.

  • Contact: The company employee selected from the list of your contacts.

  • Details: The company details, such as company name, address, VAT ID, and others.

  • Employees *: The number of employees who work in the company.

  • Banking details: The banking details of the company.


Take a look at the specific fields in the invoice form listed below.

  • Invoice date: The date when the invoice was created.

  • Pay before: The payment due date. When using the Deadlines view, you will see the invoice in a column depending on the value in this field.
    Deadlines view for Estimates and Invoices

  • Deal: Shows the linked deal.

  • Moved on: The date of changing the invoice stage.

  • Moved by: The user who changed the invoice stage.

  • Previous stage: The stage the invoice was at before being moved.

  • Invoice #: The ordinal number of the invoice.

  • Estimates: Shows the linked estimate.


Refer to the list of specific fields in the estimate form provided below.

  • Estimate #: The ordinal number of the estimate.

  • Subject: The title of the estimate.

  • Files: Lets you attach documents, agreements, and other files.

  • Lead: Shows the linked lead.

  • Deal: Shows the linked deal.

  • Valid until: The date that the estimate is valid until. When using the Deadlines view, you will see the estimate in a column depending on the value in this field.
    Deadlines view for Estimates and Invoices

  • Contents: A brief description of the estimate contents.

  • Conditions: The estimate terms and conditions.

  • Estimate closed: Shows the final estimate stage.

Record important information about customers, invoices, and estimates using Bitrix24's standard fields. If you are missing some fields, create a custom one.

Learn more about custom fields in CRM

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