The status can be set during new lead creation, imported as field's value and changed when the lead progresses through the CRM:
You can edit existing statuses here - CRM > Settings > Start point > Statuses & Dropdowns > Lead Statuses. Here you can edit status name, change color, reorder statuses or add new ones.
If you'd like to analyze your Junk Leads - add more options to Junk Leads statuses - e.g. too expensive, poor quality, too complicated, etc.
When you get finished with the lead choose "complete lead" status to open lead handling menu. Now you can:
- Generate new CRM items from your lead - e.g. contact, company, deal (in other words convert lead).
- Mark lead as Junk: if you have additional statuses for Junk leads configured in CRM settings, here the system will suggest to choose failed lead status: