CRM entity form

A CRM entity form is a useful tool for daily work. It saves a lot of time and make the work much more pleasant.

Set up an entity form

In the form, you can:

  • Add, move and delete sections. Create a new section to add information special for your business.
If you have changed the structure of fields and sections in the entity form, these changes will apply to all entities of this type.
  • Edit values and field names. Click the Edit button and enter the desired value in the field.

After you finish editing the fields, don't forget to click Save.

  • Make fields required for status. It means that the employee will not be able to move the lead to another stage if the field is not filled.
Read more in the article Configure required fields for each stage.
  • Hide field. If you don't want a field to be displayed in the entity form, click on the gear and click Hide. To display a hidden field, click Select Field.
  • Create new fields. Use this option if the standard fields don't fit your script. You can do this through the Create field option. Select the desired type from the list.
Read more in the article Custom fields in CRM.
  • Make this field visible to selected users only. Use this option if you need to hide the field with confidential information.
Read more in the article CRM: Make a custom field visible to selected users only.
  • Change stages for leads and deals. When you complete one stage successfully, click on a new stage and the system will move the lead/deal to it.
  • Create new entity. You can convert a lead into a deal or contact in one click. Create an invoice or a quote based on the deal.
If the lead is repeated, you can only create a deal based on it. Since the contact/company is already in the lead's form.
  • See the entity dependencies. Control which products the lead is linked with. Create a quote directly in the form. You can also find out which automation rules and workflows are configured.
  • Configure menu. Hide menu items that you don't use or change the main section items. For example, when you open an entity form, you want to go straight to the Products menu, so make it the main item.
  • Track the history of work with the entity. In the History tab, you can see all the information about the work with the entity. There is also a filter there, use it to find the events you want.
  • Plan activities and leave comments. Plan things to do, create tasks, leave comments without leaving the form.

    The comment window is a visual editor. You can format text, mention a colleague, and attach a file or a video.

Read more in the article CRM Activities.

There is the events feed in the form. Any item in this feed can be pinned at the top. You can also filter the events.

Standard and custom profile view

The CRM entity form has two views - standard and custom. You can switch them in the settings.


Standard view is set by the administrator for all employees. Custom view is set by the employees.

The form for regular and repeat leads is set up separately.

The Reset profile view option allows you to return the form to its default view.

The administrator can configure the form for all employees with the Set as standard profile view for all users option.

Form view

You can customize an entity form for a specific employee or department with the help of the form views. Also note that the form view is applied for both new and repeated leads, i.e. all leads will have the same configured set of fields.

Click Common form view > New view and edit the entity form. Else, you can do it by clicking the gear button in the top right corner.

Read more in the article CRM entity form views.

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